Your reputation exists everywhere except where they look.
Offline a legend. On LinkedIn, your profile resembles a missing person's file. Same expertise, two different lives. Let's fix that.
When someone looks you up before they decide, on a Board, a shortlist, a mandate, a coaching contract, your LinkedIn is the meeting you never get to attend. We build the profile, content and outreach that wins it. Choose your world.
It is 5pm and you have carried a full day, the executive who chaired the room through a decision nobody else would make, the coach who held presence through back to back sessions, the search partner who closed a mandate that took months. The mastery is real and it is earned.
Then you open LinkedIn, and none of it shows. The profile reads like a title and a logo, and the senior people who should be seeking you out cannot tell you apart from anyone else in the feed. The reputation you run on has an expiry date.
That is the discrepancy we close at Fields of Growth Media.
Richard works with the people whose authority is obvious in person and invisible online, C Suite executives reaching for the Board, ICF credentialed coaches, and executive search partners. He built a photography business first, felt the cost of being capable without being visible enough, and pivoted the day he understood that scarcity and the rise of AI was impacting his livelihood. What separates them is infrastructure.
The Authority Trifecta is how he builds it, a 90 day engagement that brings photography, ghostwritten content, and daily outreach into one system or as separate offerings. Each part strengthens the others, and the whole thing works while you keep running the work you are known for rather than chained to your laptop trying to become a content creator.
LinkedIn has a billion users and only five percent of them post. The people looking for the right operator, the right coach, and the right partner are already there. The only question left is whether they can find you.
That is what this is for.
The Full Programme
The Authority Trifecta
Three forces, one system, 90 days. The words that sound like you, the face that earns trust before a word is read, and the conversations that bring the right people to you, each one strengthening the other two.
The Foundation
Ghostwriting
Your voice, captured in a recorded session and written back as posts and articles that sound like you on your best day. For the executive, the thinking a Chair wants to read before a Board conversation. For the ICF coach, content that speaks to the CHRO building a coaching panel rather than to other coaches. For the search partner, the market view a client and a candidate both trust.
The Presence
Photography
Brand photography shot around your work, so the profile a stranger opens looks like the authority you already hold. The executive who ran the business, the coach who holds the room, the search partner who positions everyone else in the market, each seen and trusted before a single word is read. Nine figures signed off or five hundred supervised hours, the face has to match the record.
The Reach
Daily Outreach
Conversations opened every day with the people you most want to reach, in your voice, useful before they ask for anything. The Chair or search partner filling a Board seat. The Chief People Officer with a coaching brief. The CFO candidate who has never replied to an InMail. Warm and permission first, so the right ones arrive and the conversation is already open when you join it.
What 90 days builds, in your world
For the C Suite and aspiring NED
A profile that reads Board ready the day a Chair looks you up, thinking a search partner can forward, and a network that calls again. Standing for the next chapter, never a job hunt.
For the ICF coach
A profile the CHRO finds, a feed the Head of L&D reads, and a pipeline that no longer runs on referral luck. Built to reach five to ten booked calls a month after the 90 days.
For the executive search partner
A profile that wins the pitch on presence, a feed clients and candidates both read, and the candidate reply that used to go silent. Your name carrying the mandate, ahead of the firm brand.
90 days, one system, working while you keep running the work you are known for so your presence compounds without LinkedIn ever becoming your second job.
One of the coaches Richard worked with, on the business side finally matching their craft.
"As an experienced, accredited personal leadership coach looking to put systems in place to build a more consistent and sustainable coaching practice, I have found Richard's expertise extremely valuable."
"I also really appreciate Richard's integrity and professionalism. His practical approach feels both ethical and generous, which matters enormously to me as an accredited coach."
"Thank you, Richard, for inspiring me to take bold action."
"I would highly recommend Richard to other accredited coaches looking to strengthen the business side of their coaching practice especially their presence on LinkedIn."
Elaine Rémy
Accredited personal leadership coach, and Richard's client. Recommendation written 18 August 2026.
•Weekly live teaching plus a week one profile audit
•Six workbooks you build and keep
•Five installable AI skills built in a live session
•A rebuilt profile, voice profile, and 90 day plan
One to one, 90 days
The Intensive
£4,997
•The full 12 week system delivered one to one
•Twelve weekly private calls on content and pipeline
•Your profile rebuilt with you, headline to featured
•Voice profile, tribe dossier, and installable AI skills
•Unlimited feedback, plus reviews at 30, 60, and 90 days
Not ready for a full plan? Start with the Profile Review at £199, or Profile Review Plus at £299. The full fee credits toward any 90 day plan when you upgrade within 30 days.
Five things the person who looks you up decides in 90 seconds, before your record gets read.
Profile first, posts second, because sending the right person to an unfinished profile wastes the very moment that decides them. The review reads your profile the way your prospect reads it, the Board Chair asked for your LinkedIn before a first conversation, the CHRO picking a coaching panel, the client choosing between two search firms. Each dimension scores out of twenty. The total out of one hundred names the one place you are losing them.
Dimension 01
Scored out of 20
The Next Step
Where it breaks
The right person does arrive. A Chair reads an executive’s profile and finds no line about the Board work they want next. A Head of Leadership Development reads a coach’s About and finds no way to book. A CFO candidate opens a search partner’s profile and finds nothing that says a reply is worth their time. All three leave, and you never know they were there.
What the review does
The review scores the route from your profile to the conversation you want, the Board introduction, the discovery call, the candidate’s reply, and rebuilds it as one clear step, so the enquiry that used to leave in silence arrives instead.
Dimension 02
Scored out of 20
Visible Proof
Where it breaks
A nine figure budget signed off and not one recommendation from a Chair. Five hundred supervised hours and a session a trained ICF assessor signed off, none of it visible to the L&D Director with a weekend certificate coach open in the next tab. Forty placements at CFO level and a featured section that is empty or ten years old.
What the review does
The review scores what a stranger can verify in one scroll, then shows you which recommendation to ask for this week, which outcome to name, and what the featured section should hold so trust is earned before the Board conversation, the chemistry call, or the pitch.
Dimension 03
Scored out of 20
Visibility
Where it breaks
A network that carried you for thirty years and now has fewer calls in it than you admit. Fully booked and no idea where the next client is coming from. A desk that lives in Recruiter and InMail all day as a hunter and never as a publisher. The referral cliff sits one changed relationship away for all three, and the Sunday night thought arrives on time.
What the review does
The review measures whether your presence travels beyond the people who already know you, and names the one visibility move that puts your work in front of the Board Chairs, CHROs, search partners, and candidates who have never met you.
Dimension 04
Scored out of 20
What You Publish
Where it breaks
The executive will not post because it might look like chasing work. By five o’clock the coach has nothing left to write after a day holding presence for three or four people’s hardest material. The search partner’s feed is placement announcements only other recruiters like. Someone with half your record and a busier feed gets tagged in the thank you post for the contract, the seat, or the mandate that should have been yours.
What the review does
The review scores whether what you publish speaks to the person who signs, the Chair building a Board, the newly promoted CFO six weeks into a role two sizes too big, the client with a live brief, and names the two themes that would reach them.
Dimension 05
Scored out of 20
Headline and About
Where it breaks
Chief Financial Officer and a company name tells a Chair nothing about the Board work you want next. Executive Coach, Leadership Development, Helping Leaders Thrive could belong to any of the seventeen thousand PCCs on the register. Partner, Executive Search, and a logo is the profile a candidate judges you on the way you judge them. All three describe the record to the wrong reader.
What the review does
Your About is rewritten to open on the change you create for the person reading it, with the credential, the operating record, or the placements sitting underneath as proof. Three headline options name the exact person you help and the outcome they get.
The whole review in one line
You have spent twenty years building a reputation that does not exist online. The review makes the profile match the person.
The senior executive whose profile reads like a filing cabinet of old titles. The ICF coach whose authority fills the session and vanishes in the feed. The search partner whose own profile is a logo and a line. Same problem, three different worlds.
Your Result, within 72 hours
You stop being the best kept secret in your niche. That was never a compliment.
Every review comes back with the same four things, built from your profile and for nobody else.
100
point score
One score, one bottleneck
Five dimensions at twenty points each, measured against the person who decides, the Chair, the CHRO, or the client with a live brief, rather than LinkedIn’s own profile meter. The total places you in one of four tiers and names the single dimension losing you the seat, the panel, or the mandate.
3
priorities, in order
What to change on Monday
The three moves that lift the score fastest, in the order to make them, so the first thing you change is the one the person looking you up notices before anything else.
1
About section, rewritten
Words that speak to the buyer
Rewritten from your own material to open on the change you create, with the credential, the operating record, or the placements sitting underneath as proof. Yours to paste in the moment you read it.
3+3
headlines and banner lines
The first line they read
Three headline options and three banner statements, each naming the exact person you help, so the profile a Chair, a CHRO, or a candidate opens before a first conversation reads like the person in the room.
What Changes
Four things your profile starts doing for you while you are in the room doing the work.
Outcome 01
A next step they actually take
One clear route from your profile to the conversation you want, the Board introduction, the discovery call, the candidate’s reply, so the enquiry that used to leave in silence arrives instead. The referral cliff stops being your only pipeline, and the Sunday night thought about the month the calls stop finally gets an answer.
Outcome 02
Trusted before the first conversation
The nine figure budget and the restructure you led. Five hundred supervised hours and a session a trained ICF assessor signed off. The forty CFO placements and the clients who came back. Arranged so a stranger can verify them in one scroll, with recommendations from the leaders, Boards, and clients who know. The Board conversation, the chemistry call, or the pitch starts with trust already in the room.
Outcome 03
Found by the person who signs
When a Chair asks a mutual contact for your LinkedIn, it reads Board ready. When a Chief People Officer types executive coach into LinkedIn search at ten to five on a Thursday, your profile reads as if it was written for that search, ahead of the weekend certificate and the louder feed. When a CFO candidate opens your profile before replying, it reads like someone worth a reply.
Outcome 04
Sounding like you at your best
Every line is written from the material already on your profile and in the vocabulary of your world, the Board pack, the coaching room, the mandate and the slate. Nothing reads as if an agency wrote it. If a line needs rescuing it is not yours yet, and it does not go in.
You are good at what you do. The people who need you cannot find you. A profile built around your ideal client changes that.
The Profile Review
£199
Your profile, rebuilt to stop your ideal client scrolling and make them want to talk to you.
A scored evaluation of your LinkedIn profile, measured against your ideal client
Your About section rewritten to speak directly to the clients you want to attract
Three headline options
Three banner statement suggestions
All delivered within 72 hours
Your details come straight to me. No spam. Unsubscribe any time.
The Profile Review Plus
Adds your content
£299
Everything that fixes the profile, plus the content that proves you deliver.
Everything in The Profile Review
Three sample posts, written from the material already on your LinkedIn so they sound like you from the first line
One lead magnet, built to attract and capture your ideal clients
All delivered within 72 hours
Your details come straight to me. No spam. Unsubscribe any time.
The £199 gets the foundation right. The £299 adds that, with the proof.
Questions
FAQs
Everything coaches, executives, and search partners ask most about the Profile Review, ghostwriting, outreach, and photography.
The Profile Review
My record is real and everyone who has worked with me knows it. Why would my profile need reviewing?
The record was built in front of people who already knew what it meant, the trained ICF assessor who signed off the PCC, the Board that watched you run the numbers, the client who saw you close the mandate. The person looking you up now has none of that context. The Chief People Officer building a coaching panel has never heard of the core competencies, the Board Chair reads a list of old job titles, the CFO candidate sees a logo and a line. A profile that describes the record to the wrong reader scores low on the one dimension that decides the outcome. The review measures your profile against that reader, and the About rewrite opens on what changes for them, with the record sitting underneath as proof.
Who is the Profile Review for?
C Suite and senior executives reaching for a Board seat, ICF credentialed coaches, ACC, PCC, and MCC, and executive search partners. The executive whose profile reads like a filing cabinet of old titles the day a Board Chair looks them up. The coach whose authority fills the session and vanishes in the feed, the world I know deepest. The search partner whose own profile is a logo and a line while they position everyone else in the market. Same problem, three different worlds.
What do I actually receive, and when?
A score out of 100 across five dimensions, with your tier, your single bottleneck, and three priorities in the order to make them. Your About section rewritten from your own words. Three headline options and three banner statement lines. All of it within 72 hours of payment. The Profile Review Plus at £299 adds three sample posts written from the material already on your LinkedIn and one lead magnet built to attract and capture your ideal clients.
How is the score measured?
Against the person who decides, never against LinkedIn’s own profile strength meter. For a senior executive it is the Chair or the search partner who opens your profile before a first conversation. For a coach that is the CHRO, the L&D Director, or the newly promoted CFO who self funds executive coaching. For a search partner it is the client choosing between two firms and the candidate deciding whether to reply. Each of the five dimensions scores out of 20, the next step, visible proof, visibility, what you publish, and headline and About. The total places you in one of four tiers, and the lowest dimension is your bottleneck, the one place the right person is arriving and leaving.
Will the rewrite sound like me?
Yes, because it starts from you. Every line is drawn from the material already on your profile, your posts, and your own vocabulary, the language of the coaching room, the Board pack, or the candidate slate. Nothing is invented and nothing reads like an agency template. You paste it in the moment you read it, or tell me the one line that does not sound like you and I rewrite it.
What happens after the review?
There are two routes. Run it yourself, the three priorities are written to be actioned on Monday without me. Or upgrade within 30 days and the full fee credits toward any 90 day plan, so the review becomes the diagnostic the programme starts from rather than money spent twice.
Ghostwriting
Can you help me if I am not an ICF credentialed coach?
Yes. ICF credentialed coaches are the niche I know deepest, and the same design builds authority for anyone whose reputation should be doing the selling. It works just as well for a C-Suite or senior executive reaching for a Board seat, and for an executive search partner whose reputation is their pipeline. The industry changes, the craft of sounding like you at your best does not.
How do I get clients from LinkedIn without posting every day?
Daily posting is never the driver. You attract clients by building the infrastructure that works when you are not posting, a profile a buyer can find, a body of proof that verifies your hours, and a handful of real conversations a week. A profile that reads like the room you create in a session, ten strong pieces that stay findable rather than a hundred posts that vanish in a day, and a few genuine DMs started from something real in the other person’s world, will fill a calendar faster than any posting streak. You already have the expertise. The question is whether the right buyer can find it, believe it, and reach you before they scroll past.
What is LinkedIn ghostwriting, and how does it work?
It is a done for you service where your voice, your stories, and your expertise are captured and turned into posts and articles that sound like you and speak straight to your ideal client. It runs as a 90 day system, so your presence grows while you keep running the work you are known for, without LinkedIn ever becoming your second job.
Will the posts actually sound like me, or like AI?
They sound like you. Week one is a voice capture session and questionnaire, so every post carries your own cadence rather than a template. Walt Whitman wrote, "I am large, I contain multitudes," and voice capture is where we find yours and put it on the page, with two rounds of edits on every piece and your approval before anything goes live.
Do I have to write or post anything myself?
No. On the done for you plans the writing, the posting rhythm, the engagement, and the outreach are handled for you. Your only inputs are the voice capture at the start and approving content as it comes through. The close is always yours, keeping the top of your pipeline flowing is ours.
How is this different from ChatGPT or a virtual assistant?
A cheap assistant or a generic AI tool produces content that reads like anyone. We capture your own voice and the vocabulary of your world, the coaching room, the boardroom, or the search desk, so every post, comment, and message sounds like you at your best. Generic writing never appears here.
How much does LinkedIn ghostwriting cost?
The done for you plans are Ghostwriting Core at £3,000, The Authority Trifecta at £5,000, and Total Brand Authority at £8,000, each across 90 days. You can start smaller with The Profile Review at £199 or Profile Review Plus at £299, and the full fee credits toward any 90 day plan when you upgrade within 30 days.
What is the best way to get my book ghostwritten on a budget?
The best way for a coach, a senior executive, or a search partner to get a book finished on a budget is a short authority book built around your signature method, scoped and priced after a discovery call, rather than a cheaper full manuscript. Budget should control the length and the scope of the book, never the quality of the hands you put it in.
What is a ghostwritten authority book actually for?
A book is the one asset that makes a senior leader trust you before the first call, your whole method and the way you see their problem laid out in your own hand, earned across all those supervised hours in the chair. It does the work a hundred posts never could, read in an afternoon and impossible to forget. We build it short, sharp, and unmistakably yours, scoped and priced around what it needs to do. Book a book discovery call and we will map the shape of yours.
How long before I see results?
The 90 days are built to grow authority and steady inbound. The Authority Trifecta is built to reach five to ten booked calls a month after the 90 days, and Total Brand Authority ten to fifteen a month, opened warmly in the comments and the messages. These are the targets each plan is built to reach, not a guarantee, and they depend on your market and your offer, with performance reviewed together as we go.
What if it is not working after the first month?
The done for you plans carry a founding guarantee. Complete your voice capture and approve your content on time, and if by day 30 your profile diagnostic score has not risen and your agreed posts are not live, you keep every asset produced and pay nothing beyond your first month. The risk is mine, not yours.
Who owns the content once you have written it?
You do. Every post, article, and message we produce is yours to keep and use however you wish, during the 90 days and long after. You walk away with a body of work in your own voice, not a rented feed.
Why is my coaching expertise invisible on LinkedIn, and what should my About section say?
Expertise stays invisible when a headline names a credential and an About section lists methods, because both read like a filing cabinet and buyers do not hire filing cabinets. The fix is to open with the change you create, the leader who arrives armoured and leaves able to breathe, and let the ICF ACC, PCC, or MCC sit underneath as proof once the transformation has already landed.
Won’t a ghostwriter make me sound fake?
A good ghostwriter does not invent a voice, they mirror the one you already use when you are holding space and no one is grading you. The fake version is usually the one already being published, the 11pm at night post that reaches for a credential instead of the presence your client feels in the first two minutes of a call. We capture that instead and let it be findable.
What is the difference between hiring a VA and hiring a ghostwriter?
A virtual assistant executes the process around your content, the scheduling, inbox triage, and formatting. A ghostwriter creates the content itself, the part no process can hold, which is the sound of you thinking. If the work can be written down as a repeatable instruction, a VA carries it beautifully. If the work is your own thinking made public, it needs a writer who captured your voice first.
We open real conversations with the people you want to reach, in your voice, warmly, in the comments and the messages. Every message references something true about that person and offers something useful before it ever asks for anything. It is the top of your pipeline kept full while you stay in session.
Will the outreach feel like spam to the people receiving it?
No, and that is the whole point. Nobody receives a copy paste pitch with your name on it. Each message is built for one person, useful before it asks, permission based, and detached from the outcome, because the fastest way to earn a reply is to be the least hungry person in the inbox.
Do you pitch or sell in the DMs on my behalf?
We do not pitch. The messages build trust by being useful and specific, opening a real conversation rather than pushing an offer. When someone is ready to talk, that discovery call is yours to hold. We fill the top of the funnel, you close from your own authority.
How many booked calls can this produce?
The Authority Trifecta is built to reach five to ten booked calls a month once the 90 days have done their work, and Total Brand Authority ten to fifteen. Those calls arrive warm, opened through weeks of useful conversation rather than a cold ask. They are targets each plan is built toward, shaped by your market and your offer, not a guaranteed number.
Who does the actual messaging, you or me?
On the done for you plans we do, in your voice and to your standard, with you approving the approach. You are never left copying scripts into a message box at eleven at night. Your attention stays on the work you are known for, ours stays on keeping the conversations moving.
Does outreach work without the profile and the posts?
Outreach is only as strong as the profile it lands on. A message points someone back to your work, and if that world is thin the conversation stalls. This is why the profile comes first, the posting second, and the messages third, each one making the next one stronger.
What is the trust first approach you talk about?
Trust is mechanical, not magical. People are more likely to respond when the person messaging them clearly understands them. We remove one doubt at a time, match the other person’s tempo, and give before we ask, rather than piling on value and hoping. Warm beats needy every time.
Why do my cold LinkedIn messages get no replies?
Volume is rarely the problem. A stranger reads the direction of a message before they read a single word in it, whether it reaches for what you want or for what they need that week, and neediness registers as pressure long before the conscious mind catches up. The message that earns a reply names something real from that person’s world, offers one useful thing with no invoice attached, and asks a single honest question, then lets the answer arrive or stay away.
Photography
Do you offer photography as well as LinkedIn content?
Yes. Fields of Growth Media grew out of a photography business, and brand photography is still part of what we do. If you want your imagery to carry the same authority as your new words, we can shoot the imagery that makes your profile whole.
What kind of photography do you specialise in?
Commercial and business brand photography, the scroll stopping imagery that builds credibility for coaches, senior executives, search partners, and founders. We also shoot headshots and events. A strong headshot makes the first impression your profile depends on, before a single word is read.
Why does my payment show Fields of Growth Photography?
Fields of Growth Photography is the parent business behind Fields of Growth Media, so payments are taken under that name. Same person, same standard, one business that grew into two. Nothing to be concerned about when you see it on your statement.
Do I really need professional brand photography for LinkedIn?
A profile with sharp words and a weak photo undersells you. Professional brand imagery makes a strong first impression, builds trust before you have said anything, and gives your personal brand a face people remember. It is the visual half of the authority the writing builds.
What if I am camera shy?
Most people are, and it changes nothing about the result. We start with a call to understand your business, your values, and your goals, prepare an inspiration board, and make the session itself comfortable and enjoyable while we capture the heart of your brand. You do not need to be a model, you need to be yourself in good light.
Where do you shoot, and do you travel?
We work all around London and the South of England, and we travel to you. Locations are discussed and agreed before the shoot as part of the preparation, so the setting suits your brand rather than the other way round.
How long until I get my images, and who owns them?
Finished images arrive seven to ten days after the shoot, delivered by email or a gallery link, subtly retouched for exposure, clarity, and colour. The images are entirely your own property, to use however you like. Printing, mounting, and framing are available through the gallery if you want them on a wall as well as a screen.
What should I spend on a professional headshot or brand photography shoot?
You are not buying an hour of a photographer’s time, you are buying a set of images you are genuinely glad to put your name beside. Headshots start from around £170 for four fully retouched photos, or around £260 for a second outfit and eight finished frames. Brand photography starts from around £350 for two scenes, opens up to around £800 for roughly sixty images across six scenes, and the full brief at £1,500 runs to a dozen scenes, well over a hundred images, and a working LinkedIn banner. If you need to be recognised, spend at the headshot band and stop. If you are building a presence that speaks before you do, brand photography is where the money earns its keep. Live pricing for every band sits at fieldsofgrowthphotography.com.
How do I book a shoot or find out more?
The photography FAQs and booking details sit on the photography site at fieldsofgrowthphotography.com, and you can reach us there to talk through what you need. A 50 percent deposit secures your date, and we take it from there. Bring your questions, we will build the session around your brand.
The only question left is whether they can find you.
A profile built around your ideal client changes that. Start with the Profile Review.
