Every level uses the same method
The only difference is whose hours build your visibility. A reputation is years of care, handled gently rather than left to chance. Founding rates, held for life while founding seats remain. Below is exactly what you receive at each level, in full.
How Every Plan Runs
The same first two weeks, whichever door you choose
Week One
We capture your voice
A voice capture session and questionnaire, so every word sounds like you and never like a template. Then we build the plan, themes mapped to the daily pains and desires of the exact clients you want to attract.
Week Two
The system runs after approval
Writing, engagement, and outreach to a rhythm you never have to think about. You approve, we run it, and your presence compounds while you keep running the business you are known for.
Start Here
The Profile Review
The full £199 or £299 credits toward any 90 day plan when you upgrade within 30 days.
The Profile Review
£199
- A scored evaluation of your profile against what makes you the obvious choice, with specific written feedback
- Your About section rewritten around your ideal client's desires and frustrations
- Three headline options and three banner statement suggestions
- All delivered within 72 hours
The Profile Review Plus
£299
- Everything in The Profile Review
- Three sample posts, written from the material already on your LinkedIn so they sound like you from the first line
- One lead magnet, built to attract and capture the right people
- All delivered within 72 hours
Door Two, Done For You
The hours are ours, the authority is yours
Three 90 day plans, each one complete in itself. You choose the level of presence, and how much of the work is yours or ours.
Ghostwriting Core
£3,000
Done For You. Founding investment, 90 days
- A branded welcome pack and a reputation roadmap in week one, the plan in your hands before a single post goes out
- A voice capture session and questionnaire, so every post carries your own cadence and never a template
- A scored profile diagnostic, a number you watch climb, not a written audit left in a drawer
- A tribe dossier, your ideal client language map, so you see exactly who the writing speaks to
- A rewritten headline with three options, and a banner brief matched to the reputation you want seen
- An About section rebuilt around your ideal client, their desires, frustrations, and how you resolve them
- A featured section build with your VSL slot and a lead magnet, so the profile converts the visit
- Three ghostwritten posts a week, 36 across the 90 days, with the first week front loaded
- One long form LinkedIn article a month, evergreen and searchable on your profile
- A rolling monthly theme plan mapped to your ideal client pains and desires
- Search and keyword positioning built into every post, so the right people find the work
- Two rounds of edits on every post, so nothing goes live until it sounds like you at your best
- A living content glossary that grows each month, your voice captured as an asset you keep
- One point of contact and a simple approval flow, so it takes minutes of your week, never hours
What you walk away with. A profile that reads like the authority you already are, and a body of work that keeps earning attention after each post is published. Your name starts to be known in your space before the first conversation, and the steady inbound begins, all of it built from your own voice, captured once and working for you for good.
The Authority Trifecta
Most Chosen£5,000
Done For You. Founding investment, 90 days
The complete presence, in full
- A branded welcome pack and reputation roadmap in week one, the plan in your hands before a single post goes out
- A voice capture session and questionnaire, so every post carries your own cadence and never a template
- A scored profile diagnostic, a number you watch climb, with a full rebuild of your headline, banner, About, and featured section
- A tribe dossier, your ideal client language map, and a rolling theme plan mapped to their pains and desires
- A featured section build with your VSL slot and a lead magnet, so the profile converts the visit
- Five ghostwritten posts a week, 60 across the 90 days, the deepest owned voice on the platform
- One long form LinkedIn article a fortnight, evergreen and searchable on your profile
- Daily comments in your voice on the feeds of the right clients and buyers
- Engagement placed before your own posts go out, so you arrive in the room already warm
- Outreach three times a week that serves before it sells, never a pitch in the first message
- We open the conversations worth having and we never force the ones that are not
- Weekly prospect research, so every message reaches the right person, chosen not scraped
- A monthly strategy call, run as a partnership rather than a service
- Testimonial capture at day 60, your own case study built as we go
- Two rounds of edits on every post and a living content glossary you keep
- Monthly reporting on conversations opened and enquiries received, the pipeline made visible
What you walk away with. A presence that begins conversations in the comments and the messages, and a pipeline that fills without you chasing it. Built to reach five to ten booked calls a month with the right people after the 90 days, opened warmly rather than pitched. The call is where your expertise takes over, and the close is always yours.
Total Brand Authority
£8,000
Done For You. Founding investment, 90 days, white glove
Everything, fully managed and in full
- Everything delivered white glove with priority turnaround, your reputation handled gently from the first day to the last
- A branded welcome pack, a voice capture session, and a scored profile diagnostic you watch climb
- A full rebuild of your headline, banner, About, and featured section with your VSL slot and a lead magnet
- A tribe dossier and a rolling theme plan mapped to your ideal client pains and desires
- Five ghostwritten posts a week, 60 across the 90 days
- One long form LinkedIn article a week, the deepest owned body of work on the platform
- A brand photography shoot included, a minimum of 120 images and twelve plus months of content from one session, a £1,500 project inside your investment
- Daily comments in your voice, with engagement placed before your own posts go out
- Outreach five times a week that serves before it sells, opening the conversations worth having and forcing none
- Six lead magnets or quizzes built to attract your ideal clients
- Carousels and document posts, a second content format beyond text
- Short form video cut from recorded conversations, a face and a voice to your presence
- Weekly prospect research and a monthly strategy call, run as a partnership
- Testimonial capture and your own case study built as we go
- A weekly performance dashboard on views, reach, and enquiries
- Deeper strategic input and a quarterly reputation review, so the presence keeps compounding
What you walk away with. The deepest owned body of work in your space, a face and a voice to your presence, and a reputation that travels to people who have never met you. Built to reach ten to fifteen booked calls a month after the 90 days, with the whole system running while you keep leading the work you are known for rather than chained to your laptop. Fully managed, so the only thing you carry is the conversation itself.
Door One, Learn the System
Build it yourself, with the method in your hands
The Cohort, group, 12 weeks
Founding Seats£2,497
Founding investment
- Weekly live 60 to 75 minute group call, teaching plus live work
- A personal recorded profile audit in week one
- Six workbooks you build and keep, profile to 90 day plan
- Five installable AI skills you build in a live session
- A rebuilt profile, a finished voice profile, and a full tribe dossier
- A private feedback channel, written feedback within two working days
- A weekly hot seat, your real post or DM decoded live
- A Friday accountability thread, your reps tracked every week
- Every call recorded, a resource vault, and founding alumni access
- Graduation in week twelve with a personal 90 day plan
You leave with the authority, the system, and the confidence to open the conversations yourself. Your fee credits toward any Done For You tier within 60 days of graduating.
The Intensive, one to one, 90 days
£4,997
Founding investment
- The full 12 week curriculum delivered one to one
- Twelve weekly private calls on reputation, content, and pipeline
- Your full profile rebuilt together, headline to featured section
- A finished voice profile, a full tribe dossier, and installable AI skills
- Unlimited feedback on posts and messages between calls
- Milestone reviews at 30, 60, and 90 days, progress checked against clear targets
- Direct access between calls for decisions that cannot wait
- Every call recorded, plus a private resource vault
- A personal 90 day plan you leave with
A rebuilt profile and a running system left in your own hands, with the confidence to open the conversations that book calls.
Priced level with a Done For You tier on purpose. Here you own the skill for life, not just the output for 90 days.
Inside the 12 Week Curriculum
The same system, taught live in the group or one to one in the Intensive
Stage One
Weeks 1 to 3
Foundation
A recorded profile audit and the Profile Rewrite Workbook in week one, the ICP Blueprint in week two, and the Tribe Dossier across five dimensions in week three, Language, Daily Reality, Hidden Frustrations, Recurring Patterns, and Current Moment.
Stage Two
Weeks 4 to 7
Voice and Content Engine
Voice capture by audio in week four, hooks and post structures with the decode exercise in week five, your posting rhythm and four post types in week six, and a live session in week seven where you build five AI skills you own and keep.
Stage Three
Weeks 8 to 10
Outreach and Pipeline
The DM Playbook and how to open the conversations worth having in week eight, follow up, qualification, and the close inside the DM plus a structured daily ritual in week nine, and a live DM review on real conversations in week ten.
Stage Four
Weeks 11 to 12
The System Together
Pipeline habits, tracking, and the weekly review in week eleven, then graduation in week twelve, you present your system, capture your testimonial, and leave with a personal 90 day plan.
Running throughout, a Friday accountability thread where you post three numbers every week, connection requests sent, DMs sent, and conversations moved forward. Volume and reps, tracked from week one.
The Workbooks You Keep
Eight workbooks and tools, yours for good
- The Profile Rewrite Workbook, headline formulas, About architecture, featured section rules, and a banner brief
- The ICP Blueprint Workbook, one ideal client defined with the precision used for paying clients
- The Tribe Dossier Workbook, guided across the five dimensions of your ideal client
- The Voice Capture Workbook, your discovery intake self serve, answered by audio and transcribed
- The Content Engine Workbook, hooks, structures, the four post types, and your posting rhythm
- The Skill Library, five ready to install AI skills, an ICP builder, a tribe dossier miner, a post drafter, a DM drafter, and a comment writer
- The DM Playbook Workbook, openers that serve before they sell, choosing the conversations worth having, follow up, and the daily ritual
- The 90 Day Plan template you complete at graduation
What You Leave With, Guaranteed
The risk is mine, not yours
- A complete visibility system in your hands, a rebuilt profile, a finished voice profile, and a full tribe dossier
- Five installable AI skills you keep and improve
- A written 90 day plan
- Live delivery every week, a personal profile audit in week one, and written feedback within two working days
Complete every workbook, post to the agreed cadence, and send the DMs we script, and if you have not opened real conversations with your ideal clients by week twelve, the coaching continues until you do.
Add Ons
Build any plan up to fit you
Held separately, so any plan can be shaped around you. The brand photography shoot is included in Total Brand Authority at no extra cost.
| Add on | Investment | What it adds |
|---|---|---|
| Brand photography | £1,500 | A brand shoot, a minimum of 120 images, twelve months of content. Included in Total. |
| Cadence bump to five posts | £900 | Two extra ghostwritten posts every week. |
| Engagement and comments | £750 | Daily comments on your prospects feeds. |
| Daily outreach | £1,500 | Permission first messages to ideal clients, every day. |
| Substack email newsletter | £800 | One owned list issue a week, separate from your LinkedIn articles. |
| Video and shorts | £1,000 | Short form video from recorded conversations. |
| Carousels and document posts | £600 | A second content format beyond text, per 90 days. |
| Lead magnet or quiz | £750 | One asset built for your ideal client, with the FOGM footer. |
| Performance dashboard | £350 | Weekly metrics on views, reach, and enquiries. |
| Video clipping | From £30 per clip | Clips cut from a recording you already have, captioned and cropped vertical. Stands alone, no plan required. |
Full pricing and detail on short form clips lives on its own page. See the clips service.
The Authority Book
Become the name they read before they call
A ghostwritten book for coaches, executives, and senior leaders, written in your own voice from your own thinking. Your budget sets the length and the scope. It never sets the quality.
The Book, Written As You
From £7,500
Priced to length, quality never moves
- A discovery call that fixes the purpose, the reader, and the length your budget carries
- Voice capture sessions where we mine your thinking and your real client stories, so every page reads as you
- A finished authority book that carries your whole method, written to be read in an afternoon
- The manuscript delivered ready for the printer or the platform, with your name on the spine and nobody else on the page
What you walk away with. The authority a book carries, on the shelf and in the inbox, so the right people arrive already knowing your thinking. Your method captured once, in your name, working for you long after the last page.
How It Is Priced
Shorter and sharper, never cheaper in the writing
- A tighter book stays short and sharp, the one idea a senior leader needs before they call you
- A fuller authority book runs twenty five to thirty thousand words, the complete case for your method, up to around twelve thousand pounds
- Budget sets the length and the scope, so you build the book you can afford this year, not the one you cannot
- Written for the coaches, executives, and senior leaders who want the authority a book carries, without the year it usually costs
At the fuller length that works out around 30p to 40p a word, the middle of the recognised professional rate, where Reedsy puts the average, and still well under the £30,000 a full length business book commands. You pay for depth, never filler.
The best way to start is a call. Tell me the reader you want to reach and the length you have in mind, and I will tell you the book your budget builds.
Beyond 90 Days
Keep the presence compounding
The 90 days build the presence, these keep it compounding. Both roll monthly with 30 days notice either side.
| Retainer | Per month | What continues |
|---|---|---|
| Maintenance Retainer | £1,000 a month | Writing continues, three posts a week. No jump for a Core client. |
| Growth Retainer | £1,500 a month | Writing and daily comments continue. A saving for every Trifecta and Total client. |
The Founding Guarantee
The risk is mine, not yours
This applies to the Done For You plans. Complete your voice capture and approve your content on time, and if by day 30 your profile diagnostic score has not risen and your agreed posts are not live, you keep every asset produced and pay nothing beyond your first month. That is how a founding client should be treated.
Founding Intake
The rate is held for life
Founding intake is capped. No more than ten Done For You clients this quarter, and no more than three at Total Brand Authority, so white glove stays white glove. The first clients through the door hold their rate for life, including on any continuation retainer. Paid in full is preferred and secures the founding rate, a 50 percent now and 50 percent at day 45 split is available on request.
A note on results. The booked call figures shown are the targets each plan is built to reach, not a guarantee. Results depend on your market, your offer, and your own participation in the calls and conversations we open. The close is always yours. All investment is in GBP, and founding rates are available only while founding seats remain.
Let us find the door that fits
Tell me where you are, I will tell you whether it fits, and we go from there. This is a conversation, not a checkout.