Free Resources
Diagnostics, guides, and tools for established professionals who are ready to be seen.
AI Readiness Scorecards
Is My Role Safe?
The Chair and the search partner now screen for AI fluency before they open your CV. Eight questions on whether a CFO, COO or aspiring NED reads as the operator directing the tools, or the cost a value creation plan removes.
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The AI Governance Scorecard
Most Boards hold an AI policy in the pack and could not evidence it to the audit and risk committee, let alone the regulator. Score whether yours would hold up under a Chair, a SID or a Committee Chair, with minutes and named owners to show for it.
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The Agentic AI Control Scorecard
Your agents are already approving, deciding and acting between Board meetings, faster than the controls in the risk register. Rate whether the CEO, the CIO and the Board overseeing them are directing those agents, or trusting a slide from the last strategy day.
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The AI Hiring Scorecard
AI fluency is now written into the brief for every CFO, CIO and NED mandate, and most retained firms still assess it by feel across the table. Find out whether your slate would survive the client's own questions, and the Chair who signs off the appointment.
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Diagnostic Quizzes
The Practitioner's Paradox
You can name a client's avoidance pattern ten minutes into a session and still have not touched your own headline since the credential arrived. Ten questions on how much of the transformation you hold for a CFO or a CHRO you are applying to your own presence, with three result profiles.
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The Niche Avoidance Audit
Most PCC coaches already have a niche, the newly promoted director, the founder two sizes into a role, and the About section still says a wide range of clients. Ten questions across five positioning dimensions on whether you are broad by design, or avoiding a commitment your client list made for you years ago.
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The Authority Gap Quiz
The ACC took supervised hours, mentor coaching and a recorded session a trained assessor listened to, and the CHRO choosing a coaching panel can see none of it. Ten questions across five authority dimensions on where the distance between what you know and what a buyer can see is widest, and which one to close first.
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The Positioning Divide
Two coaches hold the same PCC and the same years in the room. One has a waiting list and qualifies a CFO before the discovery call, the other charges by the hour and opens the calendar to anyone who books. Ten questions on which side of that line your practice sits, and where the distance is widest.
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The Content Drought Diagnostic
You know more about the newly promoted leader than anyone posting about them, and none of it is written down where a Head of Talent could read it. Ten questions across five content dimensions on whether the drought is time, or confidence dressed as a time problem, and what actually ends it.
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The Invisible MCC
The MCC sits at the top of the ICF ladder and holds the most invisible practices in the profession, because the belief that the work should speak for itself feels like integrity rather than a paradigm. Ten questions across five dimensions on which version you are living with, and what it is costing the practice.
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The Referral Ceiling Quiz
The referral circle that kept a PCC or MCC practice full for a decade is also the ceiling on it, the familiar kind of client, a revenue band that never moves, and the Sunday night thought about one relationship changing. Ten questions across five practice dimensions on whether the practice runs itself or the network runs it, and what shifts first.
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Guides & Frameworks
The VSL That Prints Money
Seventy eight percent of buyers consume about an hour of your material before they book, and a video sales letter puts that hour in front of a CHRO or a CFO in one sitting. The two structures that hold up, the FAQ built from real discovery calls, and the pricing question every coach eventually has to answer on camera.
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Build a Warm Leads List in Under 15 Minutes
A cold connection note to a Head of Learning and Development draws a two or three percent reply. The same note through a mutual champion draws a quarter to forty percent. The exact Sales Navigator filters, the three champion lists, and the Boolean string that finds the twins of your best coaching client in under fifteen minutes.
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Acres of Diamonds: Client Growth System Checklist
The next corporate engagement is more likely sitting inside the coachees and sponsors you already have than in anyone cold. The checklist behind it, the top twenty conversation every sixty days, the premium version of what they already bought, the one question that opens a warm introduction, and the quarterly review that keeps a sponsor renewing.
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Turn 6 Hours into 6 Months of Brand Photography Content
One planned six hour session with a shot list built around every service you offer, and you walk out with around a hundred and fifty images of the coach the coaching room never lets anyone see. Enough consistent visuals to carry six months of LinkedIn posts and the profile a Head of Talent opens.
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The only question left is
whether they can find you.
A profile built around your ideal client changes that. Start with the Profile Review.
